amuse lifestyle concept store

November 01, 2010
amuse, Cairo’s premier lifestyle concept store opened its doors with the a great collection of contemporary wear, fashion accessories, home accessories, and gift ware. Viviane Abdel Messih, Dina El Batal and Gailan Fahim bring you the true essence of contemporary lifestyle.  Through 500 square meters, the ex-acting studio turned lifestyle concept store was completely transformed to feature fashion ready to wear & accessories, home accessories, books, and gift ware.

Fashion Ready to Wear & Accessories
amuse brings brands such as Hotel Particulier, Queen of E.vil,  Voom, Cecilia De Bucourt, OTT, and Asli Flinta to name a few complimented by designer Fiona Paxton jewelry, Shourouk, Nicole Richie’s House of Harlow and aviator style sunglasses turned accessories from Clash. Cairo is also being treated to a limited edition tote from French designer Stephanie Levert and this season’s ‘Cairo-IT BAG’.

Home Accessories
Following the true tradition of the brand, Alchemy’s shop-in-shop within amuse is driven by the urge to communicate and improve lifestyle. Khaled Hamza displays his colorful array of Boho candles. Inspired by the latest trends in interior design, Boho candles sets to portray a new type of lifestyle.
amuse will display a variety of books from the famous French publisher “Assouline Publishing prints. Timeless classics such as the fun Fashion and Louvre Game Books, Light of New York, American Fashion Cookbook, and the famous collection of Assouline’s Memoir collection are also featured.

Special gifts, like the world’s first fashion board game that is the stylish alternative to Monopoly, are available. This new fashion game is designed to look like a coffee table book but plays like a trivia game, with its fabulous figurines globe-trotting around Paris, New York, London and Milan. Putting the ‘Fun in Functional’ is the specialty of US gift ware and stationary brand Knock Knock. n
amuse is located at 15, Ismail Mohamed St. Borg Jeddah-Ground floor, Zamalek-Cairo-Egypt

Tel:  +20 2 2737 2344/5
Fax: +20 2 2737 2346

Opening hours

Monday-Saturday 11am - 21.30pm
Fridays  2pm - 21.30pm
Sunday  Closed